SAUD BEACH - THE MOST BEAUTIFUL BEACH IN ASIA

Saud Beach is the serene jewel of Pagudpud. Nestled in the northernmost reaches of Luzon, in Pagudpud, Ilocos Norte, is often hailed as the “Boracay of the North but that comparison barely scratches the surface. While Boracay dazzles with its nightlife and crowds, Saud Beach offers something far more rare: tranquility, untouched beauty, and a sense of timeless escape.

The jewel in the crown of Pagudpud is the beach, with its renowned wonderful fine white sand. The waters of the South China Sea are a magnificent blue and crystal clear all the time. This is bordered by spectacular multi-coloured corals and iridescent fish. The beach is lined with over hanging coconut palms, creating a scene from a dream. A popular venue for fashion photo shoots. 

The very best thing is that there are not too many people on the beach. While people keep comparing it to White Beach on Boracay Island, Saud Beach is simply what Boracay once was, and everything Boracay is not. It is not commercialized.

Come stay with us at Tartaruga's Hotel when visiting, its just 100 metres away

There is no noise, no pollution at Saud Beach! The best of the beaches in the Philippines if not the world. It is also becoming the best place for surfing in Ilocos and also surfing Philippines when the large Pacific swells roll in.

What is Special About Saud Beach?

Saud Beach stretches in a gentle arc along the coast, its two-kilometer shoreline blanketed in powdery white sand that glistens under the tropical sun. The waters here are a mesmerizing shade of turquoise, clear enough to reveal the vibrant marine life beneath. Coconut palms sway along the edge, framing the beach in a way that feels almost cinematic. It’s no wonder fashion photographers and filmmakers often choose Saud as their backdrop.

Unlike many popular destinations, Saud Beach remains largely unspoiled by commercial development. There are no noisy bars, no aggressive vendors, and no towering resorts. Instead, visitors are greeted by the soothing sound of waves, the rustle of palm fronds, and the occasional laughter of locals. This simplicity is part of its charm—and its power.

The pristine Saud Beach is a long curving 2 km arc of pure white sand. The reasons why it was chosen as Asia’s best beach are its pristine condition, rustic appeal, and it’s relative isolation from the tourist crowds.

Come to Tartaruga's Restaurant for lunch or a cold drink when visiting Saud Beach.

The principal quality was that it was untouched by commercialism. This really is one of the Philippines best kept tourism secrets. Ask any one who has visited and they will confirm this fact.

Saud Beach is still a beautiful place, so go there before the big time developers move in! Beat the tour groups! and no beer bars, no girlie bars, no loud clubs, no one shaking you down on the beach to sell you something. That is very hard to find these days almost anywhere in the world. So many places spoiled by mass tourism. But COVID will change that, not nearly so much mass tourism will come to such beautiful places as Saud Beach in Pagudpud. 

Isn't that what a vacation escape is all about? We offer escape, put yourself in a new picture. Its very Instagram friendly on the white sands of Saud Beach.

Take Your Own Images of Saud Beach?

Though peaceful, Saud Beach is far from boring. The calm waters are ideal for swimming, especially for families and those seeking a safe, relaxing dip. During certain seasons, Pacific swells roll in, making it a rising hotspot for surfing in Ilocos Norte. Snorkeling is also popular, with coral reefs and iridescent fish just offshore.

Nearby attractions add to the experience. The iconic Patapat Viaduct, a coastal bridge hugging the cliffs, offers breathtaking views and photo opportunities. The Bangui Windmills, towering sentinels of renewable energy, stand proudly along the coast and are just a short drive away. These landmarks, combined with Saud Beach’s natural beauty, make Pagudpud a compelling destination for both adventure seekers and serenity lovers.

Saud Beach

Dining near Saud Beach is a treat for the senses. Tartaruga’s Restaurant, just 100 meters from the shore, offers refreshing drinks and hearty meals in a cozy setting. Casa Victoria’s open-air restaurant provides bay views and rustic charm, while Apo Idon Beach Hotel serves up local Filipino cuisine with beachfront ambiance. For those who prefer a more immersive experience, local eateries in town serve fresh seafood and Ilocano specialties at budget-friendly prices.

Accommodations range from beachfront resorts to homestays. Kapuluan Vista Resort is known for its family-friendly vibe and relaxing atmosphere. The Seashore Beach Club offers direct beach access, while Casa Victoria and Apo Idon provide rustic yet comfortable lodging. Many places offer free Wi-Fi, air-conditioning, and easy access to the beach, ensuring a pleasant stay without breaking the bank

Saud Beach

There is a reason why movie producers shoot their films on Saud Beach; why fashion photographers shoot images of their models on Saud Beach, and why foreign travel writers rave about the place. The views are heart stopping, the ambience is unique. We are just so lucky to live here in Saud Beach!

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